SFB11514 International Marketing (Autumn 2024)
Facts about the course
- ECTS Credits:
- 10
- Responsible department:
- Faculty of Computer Science, Engineering and Economics
- Campus:
- Halden
- Course Leader:
- Irina Nikolskaja Roddvik
- Teaching language:
- The course is taught in English
- Duration:
- ½ year
The course is connected to the following study programs
Compulsory for students on
- Bachelor Programme in Business Administration specializing in International Business
Optional for students on
- Bachelor in International Communication
Absolute requirements
All courses in first year of the study programme must be passed to start in the third year of the programme. This requirement does not apply to the exchange students.
Recommended requirements
The course is based on Marketing and Business Strategy (10 ECTS). Basic knowledge of marketing is preferable, but not a prerequisite.
Lecture Semester
5th semester (autumn)
The student's learning outcomes after completing the course
Knowledge
The student acquires knowledge on:
- the terms and conditions affecting business operations of international companies
- practice in accomplishing concrete decision-making tasks and solving problems in international strategic marketing planning
- content marketing based on case studies and experiences in academic writing
Skills
The student will be able to:
- work with the research projects
- do information searching and ability to select and evaluate relevance and quality of the marketing information related to the research projects
- understand and exercise in academic writing and content marketing reports
- understand and be able to use academic structure in their written papers and to structure their papers as a report in content marketing
- present their projects both in written form and in an oral form during the research seminar/research conference
General competence:
- students will understand and be able to use the marketing management process directed at international markets
- students will further be able to develop intercultural awareness and insight into adaptation to international markets
Content
The planning process in international marketing is central to the course:
Analysis of market potential
Choice of country and markets
Choice of marketing strategy regarding geographical expansion, positioning and market entry
Adaptation of product, price and communication mix to multinational environments
Skills in academic writing and content marketing report
Other topics are:
International competitiveness and the internationalisation process
Distribution channels abroad
Mapping international environments
Cultural adaptation
E-marketing in the global market
Selected problems from export financing and export logistics
Export promotion policies
A global market perspective is the point of departure although with a certain focus on the European countries as the main market region for Norwegian Companies.
Forms of teaching and learning
Lectures, group work, tutorials. The course is taught in English.
Workload
The course will give the student approximately 280 hours of work.
Coursework requirements - conditions for taking the exam
Two group assignments must be submitted and approved before signing up for the final exam. Different types of assignments can be used in the course (for example, case studies, theoretical tasks, or seminar papers). Assignments 2 is a research project and an oral presentation at a research seminar related to the students' research project
Examination
A 48-hour written individual home examination.
The assignment must be written in English - the answer must be a minimum of 2000 words and a maximum of 2600 words, +/- 10%.
All aids, except real time-communication and collaboration between the candidates, are allowed.
Grades: A-F.
Examiners
One internal and one external examiner or two internal examiners.
Course evaluation
To improve the course, we need the evaluations from the students. The course is evaluated each semester. The evaluations from the students are treated by the departement staff.