SFB50514 Corporate Communication (Autumn 2024)
Facts about the course
- ECTS Credits:
- 10
- Responsible department:
- Faculty of Computer Science, Engineering and Economics
- Campus:
- Halden
- Course Leader:
- Wayne Kelly
- Teaching language:
- English
- Duration:
- ½ year
The course is connected to the following study programs
Compulsory course in Bachelor's Programme in International Communication with a specialisation in professional communication.
Compulsory course in Bachelor's Programme in Digital Media and Design with a specialisation in communication.
Optional course for others.
Lecture Semester
Bachelor's Programme in International Communication, specialisation in professional communication.: 3rd semester (autumn)
Bachelor`s Programme in Digital Media and Design, specialisaton in communication: 3rd semester (autumn) .
Also elective course for other students in the programme: 5th semester
The student's learning outcomes after completing the course
Knowledge
The candidate
- is familiar with the interrelation between organisations and their environments, and the importance of building relations with all stakeholder groups.
- has become familiar with the importance of planned and coordinated communication for building internal and external reputation, and know that organisational culture, common values and the identity perception of employees are key success factors.
- has basic knowledge and understanding of communication as a management strategy in private and public organisations.
Skills
The candidate
- can collect empirical data and using theory to write a larger academic assignment (case study).
- can write in academic manner and know the correct use of sources.
General competence
The candidate
- understand the importance of strategic communication and can document this in correct academic written form.
Content
- Organisation identity and corporate identity
- Corporate branding
- Image and reputation management
- Stakeholder relations
- Corporate social responsibility (CSR)
- Issues management and crisis communication
Forms of teaching and learning
The course is organised in two parts. The first half of the semester is a taught course with lectures, exercises and discussions.
In the second half of the semester the students carry out a supervised case study. The case study/project is group work with two or three students in each project group.
The language used in the course is English and the required reading is in English. The case study report is written in English.
Workload
The course will give the student approximately 280 hours of work.
Practical training/internship
None
Coursework requirements - conditions for taking the exam
The following group assignments must be submitted at given deadlines and approved before signing up for the final exam:
Project proposal (approx. 500 words) with a brief summary of the case study
Two scheduled tutorials per project group
Oral presentation of a paper
Examination
Group project and individual oral exam
Group project - A case study is performed in groups in the second half of the semester being documented in a written final report of 12-15 pages (approx. 5,000 words). The case study takes its starting point in concrete organisations or cases related to one of the issues taught in the course. The final report is graded on the A - F grading scale. It is given a tentative grade of the report. This grade can be adjusted at the oral exam.
Individual oral exam - The individual oral exam consists of a discussion of the report. Duration approx. 10 min with questions from the examiners. Except the report, no supporting materials are allowed. The students will get an individual grade (A-F).
If a student decides to appeal their grade, the group report must be re-assessed. If the new assessment affects the tentative grading of the group project, a new oral exam will be arranged.
Examiners
One external and one internal examiner, or two internal examiners will be involved in the assessment.
Conditions for resit/rescheduled exams
Upon re-examination, both parts of the examination must be retaken. Upon re-examination, a new project must be carried out.
A new and postponed exam is conducted simultaneously with the next regular exam. However, the department management may decide to arrange a postponed exam in the following semester for students with valid absence from the regular exam.
Course evaluation
This course is evaluated by a
End-term evaluation (compulsory)
The responsible for the course compiles a report based on the feedback from the students and his/her own experience with the course. The report is discussed by the study quality committee at the Department of Computer Science and Communication.