SFE20816 English: Multimodal Texts (Autumn 2020)

The course is connected to the following study programs

Compulsory course within the 90 study credits English Extension Course.

May be taken as part of the bachelor programme in Society, Language and Culture.

Lecture Semester

English extension course: 1st semester (autumn)

Bachelor's Programme in Society, Language and Culture: 5th semester (autumn)

The student's learning outcomes after completing the course

Knowledge

The student has knowledge of how to analyze multimodal texts.

Skills

The student can use certain theoretical models to examine multimodal texts and to discuss the social/cultural contexts in which those texts are produced and used.

General competence

The student understands the importance and general pervasiveness of multimodal texts in societies, and how those texts are interpreted and valued by different social groups.

Content

This course is an introduction to the theory of multimodality, an interdisciplinary approach to understanding how we make meaning through language and other modes or channels of communication. Multimodal texts draw on the resources of different communicative modes, such as speech, writing, image, and sound, and combine them to form some kind of coherent whole.

In this course, we will examine and discuss a variety of different multimodal text-types in different media, including picture books, cartoons and graphic novels, posters, videos, websites, and internet memes. In particular, we will consider the choices made by 'text producers,' and discuss how those choices might affect the way different 'readers' understand or make sense of texts.

Forms of teaching and learning

Lectures and seminars.

Workload

Approx. 280 hours.

Coursework requirements - conditions for taking the exam

Two short written assignments must be approved by the lecturer and completed at specific deadlines before students can start the final written examination.

Examination

Individual written assignment and oral exam

A written assignment (minimum 3000 words) on a topic chosen in consultation with the lecturer; the assignment should be analytical, research based, and clearly referenced.

The written assignment has to be approved for a pass result before the oral exam.

The oral exam (c. 30 mins) is based primarily on the final written assignment, but also the course more generally.

The oral exam may adjust the final result by one step up or down on the A-F grading scale.

If a complaint is filed the written assignment will be reassessed. If the grade is changed a new oral exam will be held.

Examiners

External and internal examiner or two internal examiners.

Conditions for resit/rescheduled exams

If students wish to improve their grade, they have to submit a new written assignment and a new oral exam at a new regular exam.

Course evaluation

Feedback from our students is vital in order for us to be able to offer the best possible courses and study programmes. The following forms of evaluation are used for this course:

• mid-term evaluation
• continuous/final evaluation

The results are considered by:

• lecturer groups
• the programme coordinator
• the local programme committee

Literature

The reading list is last updated June 26th 2019.

Machin, David. 2007. Introduction to multimodal anlaysis. London: Bloomsbury.

Material handed out in lectures or posted on the learning platform is also obligatory reading.

Recommended litterature:

Bateman, John, Janina Wildfeuer, and Tuomo Hiippala. Multimodality. Foundations, research and analysis: a problem-oriented introduction.  Berlin: Walter de Gruyter, 2017.

Jewitt, Carey, Jeff Bezemer, and Kay O'Halloran. Introducing Multimodality. Abingdon: Routledge, 2016.

Kress, Gunther, and Theo van Leeuwen. 2006. Reading images: the grammar of visual design. 2nd ed. Abingdon: Routledge.