SFB50514 Corporate Communication (Autumn 2018)

The course is connected to the following study programs

• Compulsory course in Bachelor's Programme in International Communication
• Specialization course in Bachelor's Programme in Business Administration, specializing in International Business

Lecture Semester

• Bachelor's Programme in International Communication: 3rd semester (autumn)
• Bachelor's Programme in Business Administration, specializing in International Business: 5th semester (autumn)

The student's learning outcomes after completing the course

Knowledge

The candidate

• has sound knowledge in critical discourse analysis and rhetorical analysis
• is familiar with the interrelation between organisations and their environments, and the importance of building relations with all stakeholder groups.
• has become familiar with the importance of planned and coordinated communication for building internal and external reputation, and know that organisational culture, common values and the identity perception of employees are key success factors.
• has basic knowledge and understanding of communication as a management strategy in private and public organisations.

Skills

The candidate

• can collect empirical data and using theory to write a larger academic assignment (case study).
• can write in academic manner and know the correct use of sources.

General competence

The candidate

• understand the importance of strategic communication and can document this in correct academic written form.

Content

• Organisation identity and corporate identityCorporate branding
• Image and reputation management
• Stakeholder relations
• Corporate social responsibility (CSR)
• Issues management and crisis communication

Forms of teaching and learning

The course is organised in two parts. The first half of the semester is a taught course with lectures, exercises and discussions.

In the second half of the semester the students carry out a supervised case study. The case study/project is group work with two or three students in each project group.

The language used in the course is English and the required reading is in English. The case study report is written in English.

Workload

The course will give the student approximately 280 hours of work.

Practical training/internship

None

Coursework requirements - conditions for taking the exam

• Two scheduled tutorials per project group in the second part of the semester

The coursework must be approved before signing up for the final exam.

Examination

Group project
A case study is performed in groups in the second half of the semester being documented in a written final report of 12-15 pages (approx. 5,000 words).
The case study takes its starting point in concrete organisations or cases related to one of the issues taught in the course.

The report is assessed on the A-F grading sale. The grade is awarded to the group, not individually.

Examiners

External and internal examinator or two internal examinators.

Conditions for resit/rescheduled exams

In the case of fail the students may submit an improved report.

If students wish to improve their grade, a new report will have to be submitted at the next regular exam.

Course evaluation

The course is evaluated by the students each semester in accordance with HiØ's quality procedures.

Literature

Cornelissen, Joep (2014). Corporate Communication: A guide to theory and practice. London: SAGE Publications. 272 pages.

Lectures and other course material published on the learning platform.