SFBE51114 Introduction to Marketing (Autumn 2017)
Facts about the course
- ECTS Credits:
- 10
- Responsible department:
- Faculty of Business, Languages, and Social Sciences
- Course Leader:
- Marjo-Riitta Rynning
- Teaching language:
- English
- Duration:
- ½ year
The course is connected to the following study programs
Mandatory course in Bachelor's Programme in International Communication.
Lecture Semester
Bachelor in International Communication: 3rd semester (autumn).
The student's learning outcomes after completing the course
Knowledge
At completion of the course the candidates have been introduced to strategic marketing and marketing planning. They will also have developed an awareness of social responsibility and ethics in the field of marketing.
Skills
The candidates have learnt to apply process tools for marketing management directed at different markets and customer groups. They will have practised decision-making and problem solving in strategic marketing planning.
General competence
The candidates have basic knowledge of and skills in marketing.
Content
The planning process in strategic marketing:
- The vision and strategic goals of the firm
- SWOT analysis
- Analysis of market potential
- Market segmentation
- Choice of marketing strategy
- Positioning and relation building
The marketing mix:
- Product
- Price
- Distribution
- Communication
Other subjects:
- Social responsibility and marketing ethics
- Marketing for nonprofit organizations
- E-marketing
- Marketing on the consumer and business markets
- Service marketing
- Market research
Forms of teaching and learning
Lectures, group work and tutorials. The course is taught in English.
Workload
The course will give the student approximately 280 hours of work.
Coursework requirements - conditions for taking the exam
A written assignment (group work) must be completed and approved before signing up for the final exam.
Examination
A 4-hour individual written examination.
Aids allowed: Mother tongue - English dictionary.
The students may answer either in English or Norwegian. Grades: A-F.
Course evaluation
The course is evaluated by the students twice each semester and the evaluation is treated by the faculty committee for study quality.
Literature
Updated August 9th 2016.
Obligatory:
Philip Kotler, Gary Armstrong, Principles of Marketing (2015 Global Edition), Pearson Education, ISBN 9781292092485
Material handed out and posted on the learning platform during the course.
A reading list with suggestions about what to read for the assignment and as supplementary literature for the exam will be made available on the learning platform.