SFBE51107 Introduction to Marketing (Autumn 2010)
Facts about the course
- ECTS Credits:
- 10
- Responsible department:
- Faculty of Business, Languages, and Social Sciences
- Duration:
- ½ year
The course is connected to the following study programs
Obligatory in the bachelor programme International Communication (3rd semester).
Obligatory in the bachelor programme Innovation and Project management (5th semester).
Lecture Semester
Autumn 2010Content
The planning process in strategic marketing:
- The vision and strategic goals of the firm
- SWOT analysis
- Analysis of market potential
- Market segmentation
- Choice of marketing strategy
- Positioning and relation building
The marketing mix:
- Product
- Price
- Distribution
- Communication
Other subjects:
- Social responsibility and marketing ethics
- E-marketing
- Marketing on the consumer and business markets
- Service marketing
- Market research
Forms of teaching and learning
Lectures, group work and tutorials. The course is taught in English.
Coursework requirements - conditions for taking the exam
Two assignments (group work) must be approved before signing up for the examination.
Examination
A 4-hour individual written examination
No aids permitted. Students answer either in Norwegian or English. Grading scale: A-F.
Literature
Armstrong, Gary & Philip Kotler (2007). Marketing: An Introduction. 8th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall. 656 pages.
Last updated from FS (Common Student System)
July 18, 2024 2:31:14 AM