SFB50506 Corporate Communication (Autumn 2010)

The course is connected to the following study programs

• Mandatory course in the bachelor programme International Communication
• Specialisation course in the bachelor programme in Business Administration, specialisation: International Business

Prerequisites

Completed first year of the bachelor programme in International Communication, or equivalent knowledge.

Lecture Semester

Autum 2010

Content

• Organisation identity and corporate identity
• Corporate branding
• Image and reputation management
• Stakeholder relations
• Corporate social responsibility
• Issues management and crisis communication

Forms of teaching and learning

The course is organised in two parts. The first half of the semester is a taught course with lectures, exercises and discussions. In the second half of the semester the students carry out a supervised case study. The case study/project is group work with two (a maximum of three) students in each project group. The language used in the course is English and the course reading is in English (with supplementary reading also in Norwegian). The case study report is written in English.

Coursework requirements - conditions for taking the exam

• One group discussion task from the course syllabus, handed in at mid-term.
• Two scheduled tutorials per project group in the second part of the semester.

The coursework requirements must be fulfilled before the students may receive their final assessment.

Examination

Group project
A case study is performed in groups in the second half of the semester being documented in a written final report of 12-15 pages (approx. 5,000 words). The case study takes its starting point in one or more concrete organisations or cases related to one of the issues taught in the course.

The report is assessed on the A-F grading sale. In the case of fail, or if students wish to improve their mark, a new report will have to be submitted.

Literature

Cornelissen, Joep (2008), Corporate Communication: A guide to theory and practice. London: SAGE Publications.

Compendium, Corporate Communication: Practices and lectures. Local print 2010.

Lectures and other course material published on the learning platform Fronter.