SFB50506 Corporate Communication (Autumn 2009)

The course is connected to the following study programs

Obligatory in the degree programme International Communication (3^rd semester),

 

Prerequisites

Previous knowledge of English communication and business subjects corresponding to the first year of the degree programme International Communication.

Lecture Semester

Autumn 2009

Content

Aspects and theories dealt with in the course are:

• Organisational identity and corporate identity
• Corporate branding
• Image and reputation management
• Stakeholder relations
• Corporate social responsibility (CSR)
• Crisis communication 

Forms of teaching and learning

The course is organised as two blocks. The first part of the semester consists of lectures with practices and plenum discussion. In the second part students complete a project/case study in groups (with two or three students in the group) with the course lecturer as facilitator.

The course is taught in English. The case study report is to be written in English.

Practical training/internship

None.

Coursework requirements - conditions for taking the exam

• One group assignment in the first part of the semester.
• Two scheduled group tutorials for the case study in the second part of the semester.

The coursework must be approved before submitting the report for assessment.

Examination

A group case study is carried out in the second part of the semester and is to be documented in a written report of 10-15 pages or approx. 5000 words, written in English. The case study takes as its starting point a concrete organisation or organisations and an issue that is related to the taught course. Assessment on the grading scale A-F. In the case of a fail or if students wish to improve their results, a new case study report must be submitted.

Literature

• Text collection/compendium: Corporate Communication with practices. Local print 2009.
• Handouts from lectures.