SFB11507 International Marketing (Autumn 2009)
Facts about the course
- ECTS Credits:
- 10
- Responsible department:
- Faculty of Business, Languages, and Social Sciences
- Course Leader:
- Ulf Ombustvedt
- Duration:
- ½ year
The course is connected to the following study programs
Compulsory for students on the Bachelor in International Business programme.
Optional for students on other bachelor programmes.
Prerequisites
The course is based on SFB10502 Marketing and Business Strategy, or the equivalent.
Lecture Semester
Autumn 2009Content
The planning process in international marketing is central to the course:
- Analysis of market potential
- Choice of country and markets
- Choice of marketing strategy regarding geographical expansion, positioning and market entry
- Adaptation of product, price and communication mix to multinational environments
Other topics are:
- International competitiveness and the internationalisation process
- Distribution channels abroad
- Mapping international environments
- Cultural adaptation
- E-marketing in the global market
- Selected problems from export financing and export logistics
- Export promotion policies
A global market perspective is the point of departure although with a certain focus on the European countries as the main market region for Norwegian companies.
Forms of teaching and learning
Lectures, group work, tutorials. The course is taught in English.
Practical training/internship
None.
Coursework requirements - conditions for taking the exam
Two group assignments must be submitted and approved before signing up for the final examination.
Examination
A 4-hour written individual examination. Aids permitted: Mother tongue-English-mother tongue dictionary. Grades: A-F.
Literature
Albaum, Gerald, Edwin Duerr & Jesper Strandskov (2008). International Marketing and Export Management. 6th ed. Harlow: Financial Times/Prentice Hall. 736 pages.