IRI35517 Service Development (Autumn 2017)
Facts about the course
- ECTS Credits:
- 10
- Responsible department:
- Faculty of Engineering
- Course Leader:
- June Merete Solberg Tolsby
- Teaching language:
- English
- Duration:
- ½ year
The course is connected to the following study programs
Optional course in Bachelor´s programme in Innovation and Project Management.
Prerequisites
None.
Lecture Semester
5.Semester (Autumn)
The student's learning outcomes after completing the course
Knowledge:
The student has
- theoretical and practical knowledge in relation to what has influence on service development within public and private sector.
Skill:
The student can
- carry out a practical project
- demonstrate ability to independently and critically assess the application of knowledge in the subject
General competence:
The student can
- critically evaluate his/her own and others service development projects
- demonstrate understanding concerning the challenges faced during implementation of service development projects
Content
The students learn different service development methods and how to use this knowledge during the development of a service. The students get thorough knowledge in relation to what conditions affect the service development process.
Service development deals with the tight co-play between customers, marked and developer, and for students it is important to understand this co-play and how to influence it.
Forms of teaching and learning
Lectures, guest lectures, supervision and practical project work.
Coursework requirements - conditions for taking the exam
Examination
Submission of a group work and a written eksam:
- A written project work report make up 50% of the grade
- A final 4-hour individual examination constitute 50% of the grade. The written exam can be given as an electronic examination. No materials or electronic devices shall be used or viewed during the examination.
An overall individual grade from A to F is given based on the group report and the written exam. Individual grades can be given to the different group members regarding their written group report. In the case of a new or postponed examination, the candidate must submit a new written project report and take a new written exam. A new or postphoned examination is held at the next regular exam. In case of a complain, both the written project work report and the written exam are reconsidered.
Course evaluation
A written final evaluation of the course.
Literature
Changes in the literature must be expected due to developments in the subject. Therefore new literature can replace older literature.
Kimbell, Lucy (2015). The Service Innovation Handbook: Action-oriented Creative Toolkit for Service Organizations. London: Bis Publisher.
Obsterwalder, Alexander, Pigneur, Yves, Bernanda, Gregory, Smith, Alan & Papadakos, Trish (2014). Value Proposition Design: How to Create Products and Services Customers. London: Wiley. (Only a few selected chapters announced at startup).
Additional literature:
Eyal, Nir (2014). Hooked: How to Build Habit-Forming Products. Portfolio. ISBN: 978-1591847786.